We recently read that it takes 10 impressions to make an impact! And it fits with what we’ve told clients over and over. You may think you’re telling the world about your services or products and yet somehow they still have NO IDEA what’s going on in your business.
How do you bridge the gap?
#1 Don’t put all your resources, “eggs,” in the same basket.
Are you spending too much time on one communication channel while neglecting others? If your Instagram is stellar but your email list is neglected, or if you are super great at answering client emails and private messages, but your website has outdated information - you could be sending a mixed message!
#2 Do your research.
Where are most of your leads coming from? Have you looked at the back end of your website to see how people are finding you? You may be surprised to find that you're getting more website hits from Google searches than you are social media links. That means generating fresh content for your website and ensuring you have used SEO to your advantage could take your reach to the next level.
#3 Provide a consistent experience.
Do all of your impressions sound the same? At Marken, we want to engage people around our three pillars CREATE • COLLABORATE • CELEBRATE.
When people visit our website or stop by our office we want their experience to feel like "Marken." If our social media page is full of grammatical errors or spammy posts, that doesn't fit our mission, and our impressions are inconsistent.
To make the most of your impact, don't settle for average, mediocre or "just OK." At MARKEN, we would love to help you make those 10 impressions well! It’s time to make an impact!