Are you too busy running your business to give much attention to social media? Are you struggling to create content that is both engaging and applicable to your business? Well, we're here to help! Here are three essentials to creating great content and boosting your business' bottom line.
1. Be interesting & engaging
Avoid being generic. If your Facebook post could be used on another business' page, and it would still make sense - then it's probably not personal enough. Make sure your posts both apply to your type of business, but also to you specifically. An easy way to do that is by sharing your photos, videos, or graphics made just for you.
Share something of value. Are you a hairdresser? Share tips or your favorite products for avoiding frizz in the Texas humidity! Heck, I'd want to know those secrets! Got a special offer for first-time customers? (More on that later).
The important thing is... don't freeze up. You got this. If you make a mistake, you can always edit or delete the post altogether. I believe your business has something to contribute (the mere fact your business exists says so), and you've got something to say on social media. You just may not know what yet. Check out essential two for some creative ideas.
2. Make every fan feel like an insider
Take people behind the scenes with your social media posts. Show fans your process. People love before and after photos. Share photos of employee birthdays and work anniversaries. Is someone on staff getting an award? Snap a pic and share it on your social media channel, then ask your employees to tag themselves in the shot. "Go live" during a company business meeting and introduce your team to your viewers. Give a tour of your facilities or your brick and mortar store. Don't forget to show them your brand new display for the Valentine season or your newest arrivals.
That brings us to the third essential...
3. Don't ignore the bottom line
While you don't want to "ask for the sale" with every one of your posts (who wants to feel like they're being advertised to all the time?) don't forget the reason you're spending your valuable time online.
What's your goal? Is it to drive traffic to your website? To bring in new clients or inform people about what you sell? Not every social media post should feel sales-y, but you should include a call to action of some sort, whether that's as simple as including your website link, or adding a Facebook button for placing an oder in the post.
So how do you get traction? Offer a limited-time great deal or coupon for new customers. Be sure to tell your Facebook fans to sign up for your e-newsletter to get more updates and deals. Better yet, ask them to tag a friend in the post for a chance to win a prize.
So let's recap.
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