3 Tactical Steps to Meet Your Business Goals in 2019
Written by Kennan Buckner
Whether your running a side hustle or you own your own small business, the New Year often inspires entrepreneurs to set goals and dream a little bigger. Here are three tactical steps to help you meet your goals in the year ahead.
1. Plan With Purpose
Financially speaking, plan ahead for new supplies, gear, or upcoming business expenses. Save up and pay cash.
Know when your busy season will be? Plan to be busy! Sign up for a meal delivery or grocery delivery service during that time so there’s one less thing on your to-do list. Don’t give yourself the excuse to give in to food cravings. Junk food and eating out will break the bank and ultimately your health. It’s worth the effort to plan head for eating well.
Prepare for stress during your busy season. Try to put a date night or extra childcare on the calendar (and in the budget) in advance. You’ll have to fight for margin in your personal life during your busy season, and you don’t want to burn out.
Know when your slow season will be? Plan to attack your personal business goals (like revamping your website or cleaning and organizing the office) during this time. If you know the chance to do it is already scheduled, you can worry about it less. You’re not putting the project off - you’re waiting for a known downtime to complete it from start to finish.
2. Divide and Delegate
Who’s on your team? Is everyone busy? Are there some tasks you could reassign to lighten one team member’s load while entrusting new responsibilities and roles to someone ready to grow?
What are your strengths? Is each team member working within their strengths? For instance, Marcus can preschedule social media or write a business blog, but writing is not his favorite task. It would take him a whole lot longer to organize his thoughts and get them on paper.
"What are you typically working on during your peak productive time of the day?"
Me on the other hand? I love it! Give me an uninterrupted hour, and I can crank out a couple editing and writing projects. Editing video clips? Not so much. I might create a skeleton sketch of how I envision the story playing out, but when it comes to the technical skills of editing video clips together and adjusting lighting, music, text overlays, and audio - that’s Marcus’ fun.
What are you typically working on during your peak productive time of the day? If you're a morning person, you may want to schedule time to get to the office just 30 minutes before everyone else to knock out your emails and make a plan for the days’ tasks before it gets loud and busy.
Night owl? Maybe it’s better to start the day late, enjoy play time with the kids, and plan to get to that high-focus project right after closing time when everyone else is out of your hair.
"Don’t see growing pains as limitations, but opportunities to employ others in their gifting thus freeing yourself up for doing what you do - run your business!"
3. Hire a Helper
As your business grows, you may find that you and your team can’t do it all. From managing your online social media presence, to marketing your business in today’s mobile-internet-searching world and updating clients with upcoming events, it can be overwhelming.
Look back to your business goals and resolutions from previous years and recognize areas where you fell short. That doesn’t mean you can’t get there in 2019! It just means maybe you need a little extra help.
Recognize your own limits and unique skill set. Don’t see growing pains as limitations, but opportunities to employ others in their gifting thus freeing yourself up for doing what you do - run your business!
Marken Media Co. offers business services from graphic design, photography, marketing, video production, websites, and more. We love coming alongside fellow businesses to do what we do best. As Marcus says, “She makes you sound good. I make you look good.”
Kennan grew up in Devine, TX. After graduation, she studied mass communication/journalism at the University of Mary Hardin-Baylor and worked as lead associate editor at Katy Magazine in the Houston area before becoming a full-time mom in 2015.
Marcus has been involved with media in some capacity since he was a teenager. When he was 16, his grandma gave him some money, and he bought his first video camera instead of putting it toward buying a car. He later worked at Apple Inc. and as media director at Grand Parkway Baptist Church.
After doing freelance work alongside our "real jobs" for years, we decided to give it a name and make it our full-time focus. That's how Marken Media Co. was born. Our goal is to help our clients by creating powerful communication tools using various forms of media. We take pride in creating beautiful products with design and content that effectively speak your message.